
Be the name behind the moment.
When a fan wins a seat on the glass, your brand is the one that made it happen. Sponsored challenges and rewards at OHL games, measured after every night.
Front and centre, every home game.
The Challenge of the Night is the first thing fans see in the arena’s live feed, presented by you, with a prize they really want: seats on the glass, a suite for the night, or your own product.
- Your logo, colours and name on the challenge card.
- Every entry is a fan post tagged with your challenge.
- The winning post is shared to the whole crowd, and beyond.

More ways in than a rink board.
Branded seats
“The Your Brand Seat”: a named seat with its own page, its own challenge and a place in every game-night story.
Challenges
Sponsored challenges with seats, upgrades, signed gear, food and drink, gift cards or your own product as prizes, in the arena or at home.
Game-night partner
Be the brand behind the whole night: the headline challenge, the banners and the moments in between.
At-home nights
Away games become the Virtual Arena. Fans watching from home enter too, for seats at the next home game.
Feed placements
Banners in the live feed when the building is watching: puck drop, intermissions, the final minutes.
Reports
Views, entries, shares and seat time after every game, so you can see what the night delivered.
Know what every night did.
Every challenge comes with numbers you can take back to your team: how many fans entered, how many saw it, and how far it travelled after the game.
- Entries and votes, per challenge.
- Views in the arena and from home.
- Shares out to Instagram and texts.
Your name stays in good company.
Approved by the team
Teams approve the sponsors and challenges that run at their games.
Moderated
Posts and chat are filtered and reviewed; anything reported is looked at by our team.
Questions sponsors ask.
Where does it run?
Bandwagon starts with the OHL. Sponsor one team or several; at every rink, the team approves what runs there.
Who provides the prizes?
Anything fans want: your product, food and drink, gift cards, merch or experiences, or seats from you, the team or us. We can source seats for your challenges.
Can we use our own creative?
Yes. Your logo, colours, wording and photo go on the challenge card and branded seat page, within the app’s layout.
What does it cost?
Packages depend on teams, games and formats. Tell us what you have in mind and we’ll send a proposal.
Be the best seat in the building.
Tell us your brand, your markets and your season, and we’ll build a game-night plan with you. We reply by email, and set up a call if it’s a fit.
Prefer email? hello@thebandwagonapp.com